Chapter Resources > Career Pathways > Chapter 15 – Content-Related Pathways: Content Strategy

Thank you to Ahava Leibtag for writing this section in the book and for providing the initial set of resources for this page. Check out Ahava’s book The Digital Crown: Winning at Content on the Web.

Recommended Books

Strategic Content Design: Tools and Research Techniques for Better UX

Erica Jorgensen

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

Meghan Casey

Managing Enterprise Content: A Unified Content Strategy

Ann Rockley

Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project

Margot Bloomstein

Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow

Carrie Hane

Content Everywhere: Strategy and Structure For Future-Ready Content

Sara Wachter-Boettcher

Content Strategy for the Web, 2nd Edition

Kristina Halvorson

The Digital Crown: Winning at Content on the Web

Ahava Leibtag

Browse this book collection on Amazon ↗

Related Links and Articles

• Digital.gov: An introduction to contentAn introduction to creating clear, useful content around audience needs.
• Wikipedia article on content strategyAn overview of how organizations plan, create, manage, and maintain content.
• A List Apart content strategy articlesArticles on planning and managing useful content for digital experiences.
• GOV.UK content and publishing guidance (UK Government, launched June 2026)Standards and practical guidance for creating, formatting, and publishing government content.

Supportive Professional Organizations

• Association for Information Science and Technology (ASIS&T)

Other job titles that may involve content strategy work: content engineer, content technologist, brand manager, web author, and communications strategist